Host of “Sync. Using music in films, TV, games and adverts” (2014)

A workshop entitled

“Sharpen your tools and discover the possibilities in SYNC!”

SYNC. Using music in films, TV, games and adverts

was carried out on 26 February 2014.

Organiser: Swedish Independent Music Producers (SOM) together with Media Evolution

Location: Media Evolution City in Malmö

Time: 10.00 am -5.00 pm

Host: Ulrika Lind

“We have invited six professionals with different perspectives and from different areas of expertise to Malmö to talk about how to work with sync in the best way. With this extensive pool of knowledge, we want to highlight good examples and find out what works and what does not work and, most importantly, why. We will also go through the main building blocks of sync: which paths can one take to spread music and where should one to go to find music for productions. The day will cover everything in terms of legal issues, creative approaches and purely practical details, all related to sync. And the day will offer plenty of opportunities for establishing collaborative partnerships.” (SOM)

The line up:

Jen Malone (Los Angeles) | Music Supervisor (Homeland, How I Met Your Mother, Bones etc.). As a Music Supervisor, Jen Malone oversees all uses of music in various media productions , primarily in movies and television. Jen will discuss the process involved in this, as well as talking about what a supervisor is looking for and what you should and should not do when working with sync.

Feeble Music (Lund/Los Angeles) | Music for TV and films | feeblemusic.com | Josefin Fundin and Jonas Nilsson. Publishers and one stop shop for indie music for sync. Working primarily in the American market with TV, films and games.

Popjuristen (Stockholm) | Legal issues/rights | popjuristen.se | Andreas Wenglén. Legal assistance for popular culture creators in the fields of music, fashion, design and media.

Musichelp (Vagnhärad) | What happens once the sync has been defined? | musichelp.se | Ulrika Holmberg. Music Help is a modern music company that was founded in 2006 and which focuses on music-branding , publishing, management and sync for commercials.

Mellotron (Malmö) | Music in adverts | mellotron.se | Stellan Colt. Mellotron is a modern communications agency with a focus on branding with sound.

Massive Entertainment (Malmö) | Music in games | massive.se | Tobias Nyman. Massive is an award winning gaming company that develops high-profile games and online technologies.